Landlords in Camden and other areas are particularly being urged to come forward if they have studio flats or one or two-bed properties on the ground or first floor, or a property in a block with access to a lift.

Landlords will be offered cash incentives and extensive support for them and their tenants in exchange for letting to residents who are at risk of homelessness or who are ready to move on from homelessness services and live independently. 

The council claims that securing suitable homes for these residents will help people who are often vulnerable and sometimes spend long periods in temporary accommodation due to a lack of suitable housing, in addition, It will also free up council resources to provide quicker support to rough sleepers and people at risk of homelessness. Therefore, Camden is appealing for landlords to let properties at or below the local housing allowance rate. In exchange, the council is offering landlords a cash incentive of up to £2,000 to let a one-bed property and up to £4,500 for a two-bed property as well as a package of support.